TruNorth Music & Sound is a wholesale distributor of Musical Instruments and Professional Audio products to the retail channel. We do not sell products directly to end-users.
Our mission is simple; to serve a small number of select manufacturers well, and to help deliver each brand to its full sales potential in the North American market. We shall accomplish this by first considering the individual needs of each manufacturer that we represent and then customizing a marketing and sales approach that will work best for that brand.
The Company was born in 2011, the creation of Jeff Sazant, a student of the MI and PA Industries with over 40 years’ experience in both wholesale and retail on both sides of the border.
TruNorth pledges to focus on creating success for our vendor partners by acting as an extension of those brands in our markets. Our commitment to the lines we represent transcends the role that traditional foreign distributors normally play.
TruNorth Music and Sound is one of the only full service third-party MI and PA distributors addressing the entire North American market. With Corporate Headquarters in Blainville Quebec, Sales offices in the USA and inventory and logistics from Champlain, NY, we can provide a single point of contact for our brand partners. If a particular brand is best served by an approach other than full scale importation and distribution, we are pleased to be able to provide sales only support by way of a network of specialized Sales Representatives in Canada and the USA.